Business IS Marketing.
Cut expenses if you must, but beware cutting your marketing.
Remember the show Naked and Afraid? I loved that show. Two volunteers agreed to be dropped in the middle of nowhere with no resources but a few small tools they could carry (maybe a knife, or a fire starter) to see if they could survive for 21 days and ultimately make it to a destination that would take them out of their self-imposed wilderness. Or the show Alone, where the game was to outlast others and theoretically had no end (the longest survivor outlasted the others with 87 days). The interesting thing about those shows is that you realized that survival wasn’t just a physical game. It was a mental game. Is this worth it? Should I keep going for another day, or should I quit?
Well folks, we are in the wilderness now, aren’t we? We’re in a real game of Naked and Afraid, and Alone wrapped into one but there is no quitting.
The economic shut-down is real, and the anxiety around it is starting to amp up. You can feel it in the air. People want the country to get back to work. If you’re in a small business, you’re especially vulnerable, but even big businesses are starting to convert those furloughs into layoffs. The reality is that right now, businesses have to do whatever it takes to survive, and that may involve shedding a few pounds in the form of…
