Get To The Point — How to get more done in business with better presentations.

Ginger Zumaeta
4 min readFeb 7, 2020

Aren’t you supposed to be working on a PowerPoint presentation right now?

You know what I’m talking about — that powerpoint that you’ve been avoiding. If you do a good job on it, it could unlock the funding for a major project you’ve been trying to get off the ground. Or, it could secure you a few more headcount, or maybe even score you a promotion, or heck. Maybe all it will do is get you an inch closer to one of your annual goals.

Have you ever had the realization that the thing standing between you and millions of dollars, is a powerpoint presentation?

The simple fact is that ‘decks’ (or PowerPoints, or whatever you call them) are the language of business. Some people are great at building them. And some people are terrible at building them. But either way, they consume a lot of time. Did you know that over 30 MILLION presentations are created daily? And if your PowerPoint misses the point (or buries it) it could lead an otherwise great (and profitable) idea to the dead zone.

But here’s the problem. While 92% of people agree that presentation skills are critical to success at work, they also overwhelmingly agree that most presentations suck (to be specific, 79% agree that “most presentations are boring”).*

Here’s why. Most presentation software (ahem, I’m talking about you PowerPoint!) is built for people to write bullets. And boy are people good at writing bullets. Lots and lots of bullets.

Courtesy Scott Adams & Dilbert!

Why bullets don’t work

Bullets are problematic, because they can seduce people into capturing every thought they have. Then suddenly, the presentation has turned into a ‘kitchen sink’ of everything they know about a topic, while lacking a through-line.

Bullets kill. They kill your ideas, they kill the story you’re trying to tell, they kill your audiences’ attention span, they even kill businesses.

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