Ryan Holiday wrote a marketing philosophy book disguised as a ‘sales’ book, and it’s fantastic.

The pressure to get success, right now, is a heavy burden.

Things seem to be moving so fast, don’t they? We’re tempted to be faster, stronger, better. To outwit, and out-hack all of our competitors. There’s so much pressure to be on top of everything — all the news, all the trends, all the latest in growth hacking, and SEO, and PPC, and social, and content marketing. I could go on and on. How often have you thought, “if we don’t do this now, we’ll miss our window!”?

With all that NOISE, it’s easy to forget that great work is great because it’s durable. It endures beyond fads, beyond platforms (remember Periscope?), beyond the latest thing that you just absolutely have to do right now to get noticed.

As a marketer, I spend a fair amount of time advising folks about how to get AWARENESS. But upon reflecting about this book, I’m realizing that I don’t spend enough time in dialogue with some of my clients about how durable their product or service is.

“Perennial Seller” by Ryan Holiday reminds us that to make things that stand the test of time, you must take the time to make them timeless.

The title gives away some of what you should expect in the…