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Ginger Zumaeta
Ginger Zumaeta

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Published in UX Collective

·Jun 6, 2020

Almost every PowerPoint sucks rotten eggs

Almost 20 years ago, Seth Godin said almost every PowerPoint sucks. Newsflash, they still do, but here’s what you can do about it. — Almost 20 years ago — 2001! — Seth Godin wrote an ebook called Really Bad Powerpoint (and how to avoid it). In that book he detailed all of the things that tend to go wrong in slide presentations. Everyone creates presentations with the right intent — to communicate something of…

Marketing

8 min read

Almost every PowerPoint sucks rotten eggs
Almost every PowerPoint sucks rotten eggs
Marketing

8 min read


May 11, 2020

Business IS Marketing.

Cut expenses if you must, but beware cutting your marketing. — Remember the show Naked and Afraid? I loved that show. Two volunteers agreed to be dropped in the middle of nowhere with no resources but a few small tools they could carry (maybe a knife, or a fire starter) to see if they could survive for 21 days and ultimately…

Marketing

7 min read

Business IS Marketing. Cut expenses if you must, but beware cutting your marketing.
Business IS Marketing. Cut expenses if you must, but beware cutting your marketing.
Marketing

7 min read


May 10, 2020

Deckonomics™️

Design presentations the spread ideas, drive decisions and close deals. — Here are all the stories that I’ve published on designing great presentations. This is an ongoing series as a companion to research I’m conducting and the book I’m writing. If making slide decks is something you do on a regular basis . . . Take my 2 minute survey here. Thanks! The New Rules of Virtual Presenting (from a 3x Emmy Winner) Virtual meetings are part of the new normal for the global business community. This creates a new type of pressure to…www.business2community.com

Presentations

1 min read

Presentations

1 min read


Published in UX Collective

·May 8, 2020

How experts design great presentations by answering one question

At the heart of every presentation, there’s a question that must be answered. — First, imagine. You’re delivering a presentation that will decide whether a project you care about will go forward or not. You’ve got one shot. The leadership team — the deciders — are gathered and attentive, but they don’t have the benefit of knowing what you know. They don’t understand the…

Presentations

5 min read

How experts prepare great presentations by answering one question.
How experts prepare great presentations by answering one question.
Presentations

5 min read


Published in Better Marketing

·Apr 7, 2020

The 3 Things You Need to Deliver Great Presentations Over Zoom

Structure, simplicity, and how to use visuals properly — If Zoom is your new conference room, this is for you. There are three things that you need to master in order to deliver a presentation over Zoom to get decisions, get agreements, and get the movement that you need to move your work forward. …

Presentations

5 min read

The 3 Things You Need to Deliver Great Presentations Over Zoom
The 3 Things You Need to Deliver Great Presentations Over Zoom
Presentations

5 min read


Published in Storius Magazine

·Mar 24, 2020

What is Brand Storytelling? (2020)

And why every sales and marketing executive needs to master it — In an age of information overload, your advertising needs to stand out from the crowd. Savvy consumers are no longer swayed by traditional ads or cold calls. …

Brand Storytelling

7 min read

What is Brand Storytelling?
What is Brand Storytelling?
Brand Storytelling

7 min read


Mar 2, 2020

FEAR could be the reason your business isn’t growing. See if these symptoms apply to you.

Decision creates accountability, even when what you’re deciding is to go into the unknown. Making the decisions required to generate sales and organic growth can be scary, whether you’re the CEO or the CMO. There’s always a moment before you launch a new marketing program or campaign, or before you pitch a potential whale, or before you give the approval to update your brand…

Business

10 min read

FEAR could be the reason your business isn’t growing. See if these symptoms apply to you.
FEAR could be the reason your business isn’t growing. See if these symptoms apply to you.
Business

10 min read


Feb 22, 2020

Ryan Holiday wrote a marketing philosophy book disguised as a ‘sales’ book, and it’s fantastic.

The pressure to get success, right now, is a heavy burden. Things seem to be moving so fast, don’t they? We’re tempted to be faster, stronger, better. To outwit, and out-hack all of our competitors. There’s so much pressure to be on top of everything — all the news, all the trends, all the latest in growth hacking, and SEO, and…

Books

4 min read

Ryan Holiday wrote a marketing philosophy book disguised as a ‘sales’ book, and it’s fantastic.
Ryan Holiday wrote a marketing philosophy book disguised as a ‘sales’ book, and it’s fantastic.
Books

4 min read


Feb 7, 2020

Get To The Point — How to get more done in business with better presentations.

Aren’t you supposed to be working on a PowerPoint presentation right now? You know what I’m talking about — that powerpoint that you’ve been avoiding. If you do a good job on it, it could unlock the funding for a major project you’ve been trying to get off the ground. Or, it could secure you a few more headcount, or maybe even…

Presentations

4 min read

Get To The Point — How to get more done in business with better presentations.
Get To The Point — How to get more done in business with better presentations.
Presentations

4 min read


Feb 6, 2020

Before you add another thing to your To Do list, read this.

A framework for doing the things that will move you forward What is the purpose of all those To Dos on your list? Why are they on there? Are they the things you should really be working on? What do you really want? For most (including myself) it’s a harder question to answer than it appears on the surface. I want my business to grow, I…

Productivity

6 min read

Before you add another thing to your To Do list, read this.
Before you add another thing to your To Do list, read this.
Productivity

6 min read

Ginger Zumaeta

Ginger Zumaeta

473 Followers

Strategist | Storyteller | Marketer — More at GingerZumaeta.com.

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