Almost 20 years ago, Seth Godin said almost every PowerPoint sucks. Newsflash, they still do, but here’s what you can do about it.

Projector
Projector
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Almost 20 years ago — 2001! — Seth Godin wrote an ebook called Really Bad Powerpoint (and how to avoid it). In that book he detailed all of the things that tend to go wrong in slide presentations.

Everyone creates presentations with the right intent — to communicate something of importance to a group of people. But then we do all sorts of dumb things to undermine their communication, don’t we? Like jamming it with bullet points so it can serve as a teleprompter, or throwing in every factoid we’ve learned about the topic to anticipate (and ward off) questions…


Cut expenses if you must, but beware cutting your marketing.

Photo by Kelly Sikkema on Unsplash

Remember the show Naked and Afraid? I loved that show. Two volunteers agreed to be dropped in the middle of nowhere with no resources but a few small tools they could carry (maybe a knife, or a fire starter) to see if they could survive for 21 days and ultimately make it to a destination that would take them out of their self-imposed wilderness. Or the show Alone, where the game was to outlast others and theoretically had no end (the longest survivor outlasted the others with 87 days). The interesting thing about those shows is that you realized that…


At the heart of every presentation, there’s a question that must be answered.

First, imagine. You’re delivering a presentation that will decide whether a project you care about will go forward or not. You’ve got one shot. The leadership team — the deciders — are gathered and attentive, but they don’t have the benefit of knowing what you know. They don’t understand the complexities and nuances of what you’re bringing to the table. You’re an expert on the topic. You’ve immersed yourself in the data, thought through the countless scenarios, and are confident in the right course of action. All you need them to do is say ‘Yes.’ And so you begin.

A man holding an illuminated lightbulb in his hands.
A man holding an illuminated lightbulb in his hands.
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Sadly…


Structure, simplicity, and how to use visuals properly

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If Zoom is your new conference room, this is for you. There are three things that you need to master in order to deliver a presentation over Zoom to get decisions, get agreements, and get the movement that you need to move your work forward. As a bonus, you’ll also be able to distinguish yourself as a key contributor.

Here’s how to deliver a great Zoom presentation in a nutshell:

  1. Structure your thinking before you create your slides.
  2. Be as succinct as possible.
  3. Use visuals the right way.

Here’s the deal. With everything that we’re dealing with in the news…


BUSINESS

And why every sales and marketing executive needs to master it

Photo: Adobe Stock

In an age of information overload, your advertising needs to stand out from the crowd. Savvy consumers are no longer swayed by traditional ads or cold calls. They’re searching for answers to their problems, and as a marketing or sales executive, your job is to guide them on their journey toward solving that problem.

When you envision this consumer’s journey as a kind of story, it makes sense to develop your marketing efforts in the structure of a story. …


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Decision creates accountability, even when what you’re deciding is to go into the unknown.

Making the decisions required to generate sales and organic growth can be scary, whether you’re the CEO or the CMO. There’s always a moment before you launch a new marketing program or campaign, or before you pitch a potential whale, or before you give the approval to update your brand promise, that you start second-guessing yourself. Maybe you back off a little. Maybe you pair down the offer to something you think is more achievable. Maybe you water down the message to leave more options open.

In Ryan Holiday’s new book The Perennial Seller, he says “We’re afraid of taking…


The pressure to get success, right now, is a heavy burden.

Things seem to be moving so fast, don’t they? We’re tempted to be faster, stronger, better. To outwit, and out-hack all of our competitors. There’s so much pressure to be on top of everything — all the news, all the trends, all the latest in growth hacking, and SEO, and PPC, and social, and content marketing. I could go on and on. How often have you thought, “if we don’t do this now, we’ll miss our window!”?

With all that NOISE, it’s easy to forget that great work is great because it’s durable. It endures beyond fads, beyond platforms (remember…


Aren’t you supposed to be working on a PowerPoint presentation right now?

You know what I’m talking about — that powerpoint that you’ve been avoiding. If you do a good job on it, it could unlock the funding for a major project you’ve been trying to get off the ground. Or, it could secure you a few more headcount, or maybe even score you a promotion, or heck. Maybe all it will do is get you an inch closer to one of your annual goals.

Have you ever had the realization that the thing standing between you and millions of dollars, is a powerpoint presentation?

The simple fact is that ‘decks’ (or…


A to do list
A to do list
Photo by Glenn Carstens-Peters on Unsplash

A framework for doing the things that will move you forward

What is the purpose of all those To Dos on your list?

Why are they on there?

Are they the things you should really be working on?

What do you really want?

For most (including myself) it’s a harder question to answer than it appears on the surface.

I want my business to grow, I want more clients, I want more money, I want more leisure time, I want more time with my family, I want longer vacations in more lavish accommodations. I want more, more, more. BUT, I don’t want to work so hard for all of these things. …

Ginger Zumaeta

Strategist | Storyteller | Marketer — More at GingerZumaeta.com.

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