Almost 20 years ago, Seth Godin said almost every PowerPoint sucks. Newsflash, they still do, but here’s what you can do about it.

Projector
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Cut expenses if you must, but beware cutting your marketing.

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At the heart of every presentation, there’s a question that must be answered.

A man holding an illuminated lightbulb in his hands.
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Structure, simplicity, and how to use visuals properly

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  1. Be as succinct as possible.
  2. Use visuals the right way.


BUSINESS

And why every sales and marketing executive needs to master it

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Decision creates accountability, even when what you’re deciding is to go into the unknown.

Making the decisions required to generate sales and organic growth can be scary, whether you’re the CEO or the CMO. There’s always a moment before you launch a new marketing program or campaign, or before you pitch a potential whale, or before you give the approval to update your brand promise, that you start second-guessing yourself. Maybe you back off a little. Maybe you pair down the offer to something you think is more achievable. Maybe you water down the message to leave more options open.


The pressure to get success, right now, is a heavy burden.

Things seem to be moving so fast, don’t they? We’re tempted to be faster, stronger, better. To outwit, and out-hack all of our competitors. There’s so much pressure to be on top of everything — all the news, all the trends, all the latest in growth hacking, and SEO, and PPC, and social, and content marketing. I could go on and on. How often have you thought, “if we don’t do this now, we’ll miss our window!”?


Aren’t you supposed to be working on a PowerPoint presentation right now?

You know what I’m talking about — that powerpoint that you’ve been avoiding. If you do a good job on it, it could unlock the funding for a major project you’ve been trying to get off the ground. Or, it could secure you a few more headcount, or maybe even score you a promotion, or heck. Maybe all it will do is get you an inch closer to one of your annual goals.


A to do list
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A framework for doing the things that will move you forward

What is the purpose of all those To Dos on your list?

What do you really want?

For most (including myself) it’s a harder question to answer than it appears on the surface.

Ginger Zumaeta

Strategist | Storyteller | Marketer — More at GingerZumaeta.com.

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